The Red Door

Gedney Studio Graphic Design
  • Gedney Studio The Red Door Spa. Gedney Studio Broadcast Design. Slide 1
  • Gedney Studio The Red Door Spa. Gedney Studio Broadcast Design. Slide 2
  • Gedney Studio The Red Door Spa. Gedney Studio Broadcast Design. Slide 3
  • Gedney Studio The Red Door Spa. Gedney Studio Broadcast Design. Slide 4
  • Gedney Studio The Red Door Spa. Gedney Studio Broadcast Design. Slide 5

The Red Door Case study

Gedney Studio was contracted by Creative Breed to design and produce six "programs" for The Red Door Spa in Union Square, NYC. The programs would run on a continuous loop on a video wall facing Union Square. Working with Fullbutter, We created logos and storyboards that were animated in After Effect and Final Cut Pro. Much of the content was user generated and Creative Breed wanted to give The Red Door a way to refresh the content as often as possible. The solution was to combine, Senda digital sinage, with an HTML content managment system (CMS). The Final Cut Pro-based content could be easily refreshed weekly, while the CMS will allow for daily, even hourly content refreshes that preserve the original design of the branded content. 

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